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What’s inside
- Read Me. How to work through audiences.
- Plan. One row per message with audience, content, channel, timing, owner and status.
- Lead times. How far ahead to send each kind of message.
How to use it
- Fill in the release header.
- Add one row per message, working through audiences top to bottom.
- Check timings against the Lead times tab.
- Move each message from Draft to Reviewed to Sent.
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